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5 Tips for Attracting More Applicants with a Mobile-Friendly Careers Page
In today’s environment, your organization’s careers page has to be mobile-friendly in order to attract the talent that you want to hire. Mobile technology and usage has been growing at a steady rate for the last several years (ever since the advent and release of the smartphone), and it has been affecting every area of people’s lives.
This includes their professional life, which includes their career, which includes any potential job searches they may be conducting. After all, take a look at these eye-opening statistics:
- 81% of Americans own a smartphone and more than 285 million people in the United States are expected to have one by 2023. (Pew Research Center)
- Mobile data traffic around the world is projected to increase by 700% between 2016 and 2021. (Cisco)
- In 2020, it’s expected that 221 million Americans will be mobile phone search users. (Cisco)
- 94% of people ages 18-29 have smartphones, while 6% have regular cell phones. (Bank My Cell)
- 70% of web traffic happens on a mobile device. (CIODive)
And which direction do you think these trends are going? One direction, that’s where—up! That’s why it’s critical to have a mobile-friendly careers site and/or careers page as part of your organization’s web presence.
It’s also why you must create a positive mobile job search experience. If you don’t, then the job candidates you might want to hire will pass you by. (Or they will “swipe left,” as described by the prevailing pop culture phrase.)
However, The Applicant Manager is here to help! Specifically, we’re here to help with five tips on how to make your organization’s careers page more mobile-friendly, and therefore, a more positive experience for visitors and possible job applicants. These five tips are as follows:
Sure, you personally should be responsive to job applicants, but we’re actually talking about the pages of your career site. These pages should be responsive in terms of how they look on a smartphone or other mobile device. The content should display properly for different devices, making it easier for job candidates to apply online.
#2—Simplify the process.
Remember, it’s more important that the process is easier for applicants than it is for you. The rule is simple: if you make something difficult, people are less likely to want to do it. So don’t ask too many questions or make the process too lengthy.
This is pretty much a corollary of #2. By allowing job candidates to pre-fill their application with their LinkedIn and Indeed profiles, along with other data, you’re making the process simpler and easier. The result is a better, more positive experience.
#4—Provide the option to add attachments.
Make it easy for applicants to attach documents like cover letters and resumes from their devices using popular cloud storage tools like Dropbox. Once again, the operative word here is “easy.” Not only will more candidates apply, but you’ll also be making a better first impression as an organization.
#5—Provide an “Apply Later” option.
This is for the sake of convenience, as much as anything. After all, job candidates may not have the time to apply right away, especially if they’re on their mobile device and they’re searching for jobs while they’re waiting in line or doing something else. Better that they apply later than they don’t apply at all.
The Applicant Manager (or TAM) is helping clients optimize their recruiting efforts by creating mobile-friendly career sites. Get ahead of the competition and attract great applicants now.
The best way to see how The Applicant Manager can help your organization with its career site is to request a demo and see TAM in action!