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You’ve probably read countless articles and seen numerous presentations highlighting the importance of corporate culture. Unfortunately, most of the news focuses on measuring employee satisfaction.
What’s wrong with employee satisfaction?
Satisfied employees are happy where they are, but they aren’t necessarily engaged and motivated to do more to help the organization excel. Motivated and engaged employees want to push to be better and make the business a better, more fulfilling place to work.
As you consider industry employment trends and your business environment, think about it in terms of engagement. Fostering an engaging company culture is a business strategy that can shape employee motivation and improve your business performance in critical areas.